Are you experience Marketing Specialist?
Are you not afraid to work independently?
Do you have an experience with Trade marketing?
If your answers are YES,
than there is a GREAT JOB OPPORTUNITY for our client, well-known company with premium product in auto-moto industry!
Don't hesitate and apply for a position of Country Marketing Specialist!
job describtion:
- Plans, executes and manages local marketing programs according to the agreed with HQ annual marketing plan following Regional guidelines.
- Works closely with Sales in order to give full picture of markets specifics and requirements and builds effective marketing programs/actions listed in the annual marketing plan
- Cooperates closely with local Sales Teams (Consumer & Commercial) in order to provide most relevant information about local market needs and trends in the marketing area.
- Actively supports HQ (Consumer & Commercial) in preparations of the framework for annual marketing plan
- Implements actions listed in marketing plan ensuring high quality & effectiveness
- Reports on agreed basis results of marketing plan implementation as well as action results.
- Evaluates ad-hoc activities & initiatives and present them in front of Sales Director & MKT Manager for approval
- Ensures proper support of tyres sales (consumer & commercial) by adapting, implementing, monitoring & reporting results of marketing actions designed within given and agreed with by HQ frames.
- Pro-actively searches for cost efficient & effective marketing tools (including sponsorships, partnerships) to support business objectives of Sales
- Plans & executes media campaigns supporting both sell-out & brand communication actions
- Manages cooperation with marketing, PR & media agency ensuring the best service level and proper cost – quality ratio and cost optimization
- Support Sales Force: provides all necessary materials to ensure proper implementation of all trade marketing actions including action instructions, product leaflets, etc.
- Reporting & Budgeting
- Collaborate in Cross Functional Team Activities based on manager requests
- Implements, gives feedback & reports on progress and KPI’s of all carried out actions including:
- Loyalty programs for B2B customers
- Seasonal sales campaigns
- Dedicated support for specific channels/key retailers including incentive programmes
- Specific action plan to support HRD (High Rim Diameters) tyres,
- New product launch support plan
- Marketing events (dealer meetings, BS days, annual conventions, incentive& hospitality trips)