Creation and establishment of innovative internet marketing campaigns, as well as continual optimization of current SEA initiatives, in accordance with business policy.
Evaluating and reporting on the results of all digital marketing efforts
A/B tests are planned, executed, and the results are measured
Regularly monitoring and reviewing key performance indicators (KPIs) for sales and marketing
Designing, executing, and assessing promotional strategies and other direct marketing operations in the online shop
To improve campaign success, assess and build relevant landing pages.
Improvements to the online store are made on a regular basis in order to increase sales and profits.
Requirements
Working knowledge of Czech and English
Minimum two years of experience in the field of SEM is required.
Proficiency in assessing business-relevant KPIs and thorough knowledge of Excel
- Competence to deduce conclusions from data, metrics, and trends
Excellent communication skills and a team-oriented approach to work are required.
It would be advantageous if you have prior e-commerce experience.
Other internet marketing platforms (affiliate networks, Facebook ads, price comparisons) experience would be useful.
Benefits
Opportunity to work for a fast-growing multinational enterprise
Career and skills training in e-commerce and other fields are available.
Multicultural teams that are motivated and operate in a fun environment
On-site English and German language classes are available.
Package of benefits
Company events, fresh fruits and beverages
Discount in the zooplus shop, and a central Prague office location
Full-time job contract, flexible work hours, extra vacation days