The Grafton Company offers its clients services focusing on establishing an employer brand (employer branding). We will support your recruitment projects using a structured and custom-made marketing campaign.
Marketing tools and communication channels
LANDING PAGE
A micro-website custommade for candidates interested in a job with your company, completely separate from the corporate website, easily edited – with its own editing system and with Google Analytics for measuring traffic.
A unique domain (e. g. www.hledameposadku.cz) and graphics in the style of the campaign.
WEBSITE CONTENT:
Presentation of the employer
Job vacancies – a brief description of the individual positions and other information about recruitment
Video spot
Contact form with the option of appending a CV, which is sent to the required e-mail address
Contact information
The graphic agency will create your landing page on the basis of specifications supplied by Grafton. Hosting is assured on the agency’s servers.
VIDEO SPOT
Presents the employer’s values with emphasis on the visual aspect. Highlights why the employer is unique and why candidates should decide to work for the company.
Footage max. 1 minute, illustrative shots capturing the ambiance at the workplace, a demonstration of work activities, interviews, etc. The video-spot is filmed by an agency on the basis of a screenplay supplied by Grafton.
ONLINE MARKETING TOOLS
Social and other media.
OFFLINE MARKETING TOOLS
Large-format banners, poster areas, adverts in scheduled buses, leaflets, sms campaigns, etc.
