Digital Manager

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Location
Industry
Contract Type
Full-time
Salary
70 000 - 90 000 Kč
Published
Reference
19-19-351073
This position is archived.
This position is archived.
Job description

Do you have experience in digital marketing?

Are you from FMCG industry?

If you can answer yes, keep reading!

What will you do:

  • Tools & Maintenance

Management of brand websites in 3 countries, including connected tools. Building and animation of the Digital strategy.

  • Communication & Campaigns

Local media strategies development with budget settings and local business priorities and means. Performance campaigns optimization to maximize quality and quantity of leads delivered to retailers

  • Communication - Social Media

Together with PM and agency, management of Social Media strategy and community. Integrating social media in the global media strategy

  • Data marketing / consumer knowledge

Capitalizing on all data available (Analytics, Programatics campaigns' results, Social media …) to develop knowledge on 'real' consumer targets and journey plus sharing with marketing and KAM/Activation managers (+ agencies).

  • E-commerce

Active contribution to the e-commerce performance, by developping relationship with counterparts in e-retailers to better connect and measure activities. Implement and measure retail media performance and cost in line with market practices.

  • Management of agencies

Agencies management (social, PR, Media, web…) to ensure proper application of the key communication messages and consistent KPI framework.

  • Planning & Reporting

Implement and share digital dashboards and KPI to better explain the contribution of Digital to business

  • ROI

Evaluation of ROI/Sales uplift of Media activities organised in his/her scope.

Requirements

Who you are:

  • At least 3 – 5 years marketing experience (social media/e-reputation and community management experience)
  • Deep knowledge of Media and Digital media landscape
  • Experience in Marketing AND Communication in order to ensure consistent communication along the consumer journey
  • Strong project and non-hierarchical team management skills (internal/external)
  • Mastering level in analytics and (digital) data with ability to commercialize the analysis
  • Performance and business oriented
  • Native Czech/Slovak and fluent in English to collaborate with Corporate and international agencies
  • FMCG experience
Benefits
  • 25 days of vacation
  • annual bonus
  • meal vouchers
  • discount for company products
  • flexible working hours
  • trainings
  • Cafeteria system
Other notes
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This position is archived.
This position is archived.