Do you have experience in digital marketing?
Are you from FMCG industry?
If you can answer yes, keep reading!
What will you do:
Management of brand websites in 3 countries, including connected tools. Building and animation of the Digital strategy.
Local media strategies development with budget settings and local business priorities and means. Performance campaigns optimization to maximize quality and quantity of leads delivered to retailers
Together with PM and agency, management of Social Media strategy and community. Integrating social media in the global media strategy
Capitalizing on all data available (Analytics, Programatics campaigns' results, Social media …) to develop knowledge on 'real' consumer targets and journey plus sharing with marketing and KAM/Activation managers (+ agencies).
Active contribution to the e-commerce performance, by developping relationship with counterparts in e-retailers to better connect and measure activities. Implement and measure retail media performance and cost in line with market practices.
Agencies management (social, PR, Media, web…) to ensure proper application of the key communication messages and consistent KPI framework.
Implement and share digital dashboards and KPI to better explain the contribution of Digital to business
Evaluation of ROI/Sales uplift of Media activities organised in his/her scope.
Who you are: